Designing a booklet or any other leaflet marketing material is an art in itself. Here we are not talking only about the colour combination, layout, pictures, etc. What we are focusing on, is the effectiveness of the brochure. The aforementioned factors are also important, but the main purpose is to covey information about what you are trying to promote. This should be done in a way that the brochure has high recall value. A compelling mix of graphics and advertising message can do the trick.
Keep the booklets simple, yet visually appealing. It is difficult to achieve the right balance between graphics and information you want to convey. Almost all successful brochures are attractive and to the point. The reader does not want to know the story behind your product or your company. Start with whatever you are promoting. Keep the communication simple so that everyone can catch its meaning. Also keep it interesting – the person who starts reading it should complete it. Half read brochures are more often than not, a failure.
Highlight the benefits. People are always looking for what benefits they get by opting for your offering over your competitors’. That will make the person hold on to it. You can also add a feature like offering an extra discount if they bring that booklet. Also include a call for action, like ‘visit your nearest leaflet printers in Manchester The Printing Den now’. Be clear about the details of your establishment, and make sure you include your website URL and the email id in the brochure.